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When it comes to badge making, size really does matter. The badge size you choose affects how your design looks, how much information you can include, and how the finished badge is used or worn. At eBadges, we offer a wide range of badge sizes so you can create badges that are perfectly suited to your project – whether that’s branding, rewards, fundraising or celebrations.
In this guide, we’ll walk through the eBadges badge sizes: 25mm, 38mm, 45mm, 58mm and 77mm
We’ll also explain what each size is best used for, helping you choose the right option with confidence.
Why Badge Size Matters
Different badge sizes suit different purposes. A small logo badge needs clarity and subtlety, while a celebration badge benefits from bold designs that grab attention. Understanding badge sizes helps you:
- Design more effective badges
- Choose the right size for your audience
- Avoid overcrowding designs
- Get better results from your badge maker
Note that all sizes are compatible with all three of our badge makers, so whichever one you use, you can make our full range of badges (and more!).
Badge Size Comparison
| Size | Best for… | Visual impact | Ideal design |
|---|---|---|---|
| 25mm / 1 inch | Band pins, logos and branding, lapel or uniform badges | Subtle and discreet | Logos, icons, 1-2 words |
| 38mm / 1.5 inches | School rewards, charity campaigns, awareness & fundraising | Medium impact | Short text and small graphics |
| 45mm / 1.75 inches | Events, teams, logos with taglines | Noticeable | Detailed logos or small graphics, short slogans |
| 58mm / 2.25 inches | Birthday parties, kids’ crafts, event promotions | High impact | Drawings and paintings, bold text, cartoons |
| 77mm / 3 inches | Milestones, photos, kids’ artwork | Maximum impact | Photos, detailed artwork |
25mm badges – small, subtle & professional
25mm (1 inch) badges are one of the most popular sizes for branding and subtle messaging.
They are ideal for:
- Band-style pins and logo badges
- Company branding and promotional use
- Clubs, societies and uniforms
- Discreet name or icon badges
Because of their compact size, 25mm badges work best with simple designs such as logos, symbols, or short text. They’re professional, lightweight, and easy to wear without overpowering an outfit.
38mm badges – the perfect balance
38mm (1.5 in) badges are a fantastic all-rounder and one of the most versatile sizes available.
They are ideal for:
- Combining text and an image
- School rewards and achievements
- Clubs, charities and awareness campaigns
- Fundraising badges
This size gives you enough space for creativity while remaining comfortable to wear. If you’re unsure which size to choose, 38mm is often a safe and flexible option.
45mm badges – more space, still easy to wear
45mm (1.75 in) badges offer a step up in size without becoming oversized. They’re ideal when your design needs a little more breathing room.
They are ideal for:
- Event badges and special occasions
- Logos with taglines or extra detail
- Campaigns that need visibility without bulk
- Group or team identifiers
45mm badges strike a balance between impact and wearability, making them popular for events, clubs and organisations wanting a clear, noticeable badge that’s still practical.
58mm badges – bold, fun & attention-grabbing
58mm (2.25 in) badges are one of the most recognisable and eye-catching badge sizes.
They are ideal for:
- Birthdays and celebrations
- Children’s activities and rewards
- Fundraising and promotional events
- Drawing attention to messages
This size is especially popular with children, as it offers plenty of space for drawing, colouring and freehand designs. If you want a badge that stands out, 58mm is a great choice.
77mm badges – maximum impact & creative freedom
77mm (3 in) badges are the largest standard size and are all about making a statement.
They are ideal for:
- Big celebrations and milestone birthdays
- Large events and festivals
- Children’s artwork and freestyle designs
- Statement badges and photo-based designs
With lots of design space, 77mm badges are perfect when creativity and visibility are key.
They’re often used when the badge itself is part of the fun.
Which Badge Size Is Right for Me?
Ask yourself:
- Is this badge subtle or attention-grabbing?
- Will it include text, images, or drawings?
- Who will be wearing or using it?
- Is it for branding, rewards, or celebration?
In our experience, smaller sizes work best for logos and subtle branding, while larger sizes are perfect for creativity, children, and events.
Expand Your Options with Additional Dies
One of the advantages of eBadges badge makers is flexibility. If you want to expand the range of sizes you can make, additional dies are available, allowing you to add new badge sizes without replacing your entire machine.
This means you can:
- Start with one size and expand later
- Adapt to new projects or customers
- Offer a wider range of badge options
- Get more value from your badge maker
Shop Circle Cutters & Dies
Explore our range of interchangeable dies and precision circle cutters to start creating new sizes today.
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Find Your Perfect Size
From subtle 25mm logo badges to bold 77mm celebration designs, eBadges offers a badge size for every idea. Understanding how each size works helps you design better badges and get the most out of your badge-making.
Badge Sizing FAQs
No – while some entry-level badge machines are fixed size, eBadges badge makers can make badges in all 5 sizes. All you need to do is switch out the interchangeable die (you may also need to use a spacer). By doing this, you can use one machine but switch between making 25mm button badges and 77mm celebration badges in seconds.
When you’re making a badge, the paper needs to wrap around the edges of the metal front to be crimped into place securely. This wraparound is called the “bleed area”. So, to accommodate this bleed area, for a 25mm badge, for example, you’d need to cut your paper in a 35mm circle so it can be crimped around the badge.
You should make sure your background colour extends into the bleed area, but your design itself should sit within the main badge area.
Download our FREE size template to get the right size for your artwork
The exact size you’ll need to cut your artwork to varies depending on the badge size you’re making, but here are our guideline sizes:
| Badge size | Circle size |
|---|---|
| 25mm | 35mm |
| 38mm | 49mm |
| 45mm | 56mm |
| 58mm | 70mm |
| 77mm | 87mm |
Download our FREE badge size template
Standard printer paper is ideal; however, you can use any paper (or even fabric) as long as it is not too thick. Paper between 80-110 gsm is usually what we recommend. Anything thinner than that may tear; anything thicker won’t crimp and may jam your machine.
Shop Badge Making Components
Whether you’re creating for schools, clubs, businesses, events or just for fun, choosing the right size is the first step to making badges that truly work. Shop our badge machines and badge components to get started!
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