We have all become accustomed to seeing QR codes everywhere in the past decade. From exhibitions, restaurant menus or simply to activate Whatsapp on a computer screen. More recently, you have probably seen that QR codes allow data to be transmitted using badges worn by certain people.
The use of these badges with QR codes is even more diverse than those used statically. They are used for a wide variety of purposes: social initiatives, sports, networking events, concerts… In short, it is an increasingly common tool to interact with the respective communities.
Badges to help
If we look for examples, one of the main sectors is health. Badges with these codes are very useful for transmitting information for the treatment of patients with Alzheimer’s disease.
In this case, the QR badges are given to wear to people with this disease. In the event of loss due to disorientation, the code contains contact details of children’s carers, which can be immediately accessed by the police or health staff. A great initiative. Who hasn’t seen a poster looking for a lost person with Alzheimer’s?
QR and sports key fobs or badges
Another area in which interesting examples of the use of QR badges, or even keyrings, are used is that of security and sport.
For example, mountain bikers and long-distance runners can go out safely because, in the event of an accident, emergency teams can quickly access information that can help them (from medical data to contact addresses and phone numbers). In addition, key fobs or QR badges are more comfortable to wear on a sports outing than other devices such as GPS.
QR codes for networking
QR badges can be very useful for any activity that requires some exchange of information. For example, they are an excellent tool in the management of an event. If each participant wears a QR badge, you can easily control capacity and access to different parts of a festival, exhibition or other event.
Beyond this control aid, they can also be very useful for networking. You can design badges whose QR code includes all our contact information (address, phone number, e-mail, social media profiles…). If we want to give this information to someone, just scan it with a smartphone and they will be able to contact us in the future.
Based on this principle, a single badge is sufficient: you don’t have to worry about the number of cards you bring to a congress or get flustered if you can’t find the contact card of the person who made you a business proposal during the networking.
In a more leisure-oriented field, QR badges have also begun to be used. In addition to being useful for advertising, these codes also provide other advantages, such as help with downloading content (video or photos), or access to a restaurant menu.
Unique customisation opportunities
A QR code generator allows maximum customisation. You can customise your QR Codes based on specific brand colours for frames and edges, a logo or image in the middle and a unique CTA (call to action) in your frame. QR Codes can be designed to fit any type of event, any brand design and any specific size required.
Unique tracking possibilities with QR Codes
If you want to track data obtained with QR Codes for marketing campaigns and ROI (return on investment) calculations, you can do so by opting for dynamic QR Codes. When using a Qspecific software, you can display measurements by location (city and country), by scan time,… These measurements give an overview of the success of your event and the marketing of the QR Codes associated with it. What’s more, you can even integrate the QR Codes into Google Analytics to track all the necessary details.
Another interesting aspect of dynamic QR codes is that they can be edited and updated as needed. For example, if you need to update a link or if you accidentally make a mistake, or if you change the type of QR Code, you can do this whenever necessary without changing the appearance of the original QR Code. This is particularly useful for QR Codes used on printed documents such as personalised event badges, as there is no need to reprint them when changes are made.
How do I create a QR badge?
As a general rule, to print badges with QR codes, you can, if you have participant data, feed a QR code generator that will be generated based on your unique ID (such as e-mail ID, ticket ID, etc.).
The QR code generator will enable you to download the complete list with an added/column generated with the corresponding QR code image.
You can then use a badge creation tool to import this new data (assuming it is in XLS) in order to configure it. Once you have designed the name badge to your specifications, the design tool will synchronise the data and generate your name badges according to your design. You can have these badges printed before the day of your event.
And you, do you see other applications for these QR codes used with badges?